The area around 3rd Street and Elm in the heart of the East Village Arts District is becoming more and more active! The neighborhood has become home base to a host of new entrepreneurial businesses—from Shortnin’ Bread, an organic bakery and patisserie, to vintage clothing stores Darling and Jj Rowe. Also new to the location is Primal Flower, the brainchild of florist Shelley Anders and partner, artist Jeremy West. 

This eco-friendly boutique has blossomed since opening in July of 2011, with its homey, funky and offbeat interior. Along with West’s artwork, Primal Flower also showcases handcrafted woodwork from local craftsman Drew Ealey of KD Heartwoods, vintage and salvaged home décor, and of course, flowers and plants—all of which are all California-grown, sustainable, and organic when available. Eco-friendly live and dried floral arrangements spring from a unique array of vintage and salvaged containers. Plus, they offer a ‘vase exchange’ where you can either donate your old vases and containers or trade for something better.

Check out these new spots, which are located right by The Long Beach Depot For Creative Re-use, and the new Fingerprints/Berlin locations.